Sales campaigns across Asia including Japan, Malaysia, China and the developer's home country of Singapore are gathering pace with glossy brochures, social media campaigns and a slick video all hitting the market in recent weeks.
The sales pitch includes apartments available for purchase in the first tower, dubbed Nova Light. The 17-storey tower is expected to be completed in 2020.
An apartment on level 1 is selling for around $485,000, while level 11 units are listed at around $700,000. Penthouses already sold are believed to have fetched just over $1 million each.
The Nova City project in Cairns is now one of the key priorities for Singapore's Aspial Corporation and its development arm World Class Land.
The project had been somewhat delayed due to the company's recent retail bond offerings on the Singapore stock exchange and the successful completion of its Melbourne skyscraper project called Australia 108 - the tallest residential building in the southern hemisphere.
With both of those issues now resolved, building activity at Nova City is expected to increase exponentially over the next few months.
According to CA Architects, a Cairns-based firm responsible for the design of Nova City, the tower project utilises "the history and context of the site" to create the masterplan.
"Movement through the site follows the meandering course of a sculptural glass canopy. This canopy is an architectural metaphor reinstating the original condition of the flowing creek landscape," the firm's website states Read More Here A Tropic Now